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Research papers

Participants say the darndest things

Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exercise—listening to comments by...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Thomas W. White, James D. Peacock
Company: Nielsen
May 1, 1994
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Citation

White and Peacock (1994a, May 01). Participants say the darndest things. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/participants-say-the-darndest-things


Research papers

The seductiveness and reality of new technologies for the next generation of electronic media

As communication technologies hurtle down the information highway, audience researchers increasingly adopt technology-based measurement. The lure of technology solutions seduces us from traditional paper diaries, from household tuning meters, from...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Ronald S. Kolessar, Roberta M. McConochie
Company: Nielsen
May 1, 1994
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Citation

Kolessar and McConochie (1994a, May 01). The seductiveness and reality of new technologies for the next generation of electronic media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-seductiveness-and-reality-of-new-technologies-for-the-next-generation-of-electronic-media


Research papers

The creativity factor as an important variable in the understanding of campaign effect

This paper is of interest to researchers and marketers involved in communication strategy - from the development of creative ideas to media planning and tracking: The ultimate goal of the study described in this paper is to demonstrate the value of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Lene Hansen, Lorenz C. Andersen
Company: Nielsen
September 1, 1993
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Citation

Hansen and Andersen (1993a, September 01). The creativity factor as an important variable in the understanding of campaign effect. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-creativity-factor-as-an-important-variable-in-the-understanding-of-campaign-effect


Research papers

The category management revolution

Category Management represents a very significant new phase in the development of retail marketing & retailer/manufacturer relationships. It offers tangible benefits, and its potential is apparent to leading retailers and manufacturers alike....

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Colin Buckingham
Company: Nielsen
June 15, 1993
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Citation

Buckingham, C. (1993a, June 15). The category management revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-category-management-revolution


Research papers

Retailing

Five priorities for action for retail marketing correspond to the five factors of revival mentioned in the beginning of this talk: 1) Detect profit losses due to bad monitoring of sales. 2) Establish conformity between better communication and an...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Christophe Chain
Company: Nielsen
June 15, 1993
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Citation

Chain, C. (1993a, June 15). Retailing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/retailing


Research papers

Two practical market research tools for assessing the value of television advertising

This paper is in three parts, to be delivered in turn by the three speakers. First, we comment on the fact that the development of computing and of scanners has revolutionized both market and media research. We point out that the boundary between the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Coffey, Valentine Appel, Timothy Joyce
Company: Nielsen
June 15, 1992
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Citation

Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/two-practical-market-research-tools-for-assessing-the-value-of-television-advertising


Research papers

A new kind of consumer panel

When trying to set-up a marketing plan for the coming twelve months, the Brand Manager is usually facing two types of problems : a) How to forecast the global market evolution in the local area under consideration ? b) Within this total market, what...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Alain Pioche
Company: Nielsen
June 15, 1992
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Citation

Pioche, A. (1992a, June 15). A new kind of consumer panel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-kind-of-consumer-panel


Research papers

Researching audiences to target audiences... A different type of single source

This paper addresses the subject of how to promote programmes more effectively. It is important to understand at the onset that this paper is not addressing the issue of repeat viewing to programmes or trying to understand or indeed quantify...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: David Brennan, Jeremy Wyndham
Company: Nielsen
June 15, 1992
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Citation

Brennan and Wyndham (1992a, June 15). Researching audiences to target audiences... A different type of single source. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-audiences-to-target-audiences-a-different-type-of-single-source


Research papers

Problems of non-response and non-cooperation in a people meter panel

The quality of any audience measurement system is dependent on the quality of the sample upon which its data are based. This paper presents the results of two pieces of research that examine different aspects of A.C. Nielsen's network people meter...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barry Kiefl, David M. Tattle
Company: Nielsen
June 15, 1992
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Citation

Kiefl and Tattle (1992a, June 15). Problems of non-response and non-cooperation in a people meter panel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/problems-of-non-response-and-non-cooperation-in-a-people-meter-panel